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Win the minds and wallets of Tradesmen across the South West during the busiest and most competitive sales period of the year; Spring.
So called ‘deals’ offered by competitor merchants were all too often not on the products Tradesmen actually needed and not when they needed them
Sales promotion campaigns were dialling up a ‘big idea’ but recessing the all important product message
Merchants were having to rely on costly giveaways and prizes to grab attention but were losing out on ROI
Spring deals you won’t believe
A 25% uplift in sales YoY in the 10 weeks since campaign launch (vs a target of 5%) – all at a time when major nationals like B&Q were experiencing losses due to the ‘Beast from the East’ (-9% in their case)
A 12% increase in market share over Bradfords’ top 3 competitors in the 10 weeks since campaign launch – leading to a 4:1 return on marketing investment.
