Good Eggs were tasked with building on the success of the 2018 spring sales promotion

The Challenge​

Deliver the most commercially successful spring sales promotion in Bradfords’ history

The Insights

Tradesmen just want the best deals on the right products, at the right time

Many of the so-called ‘deals’ on offer by competitors were either on products Tradesmen didn’t need or were loaded with terms and conditions

Our ‘deals you won’t believe’ platform, established in 2018, had equity for the brand and remained highly relevant for Tradesmen

The Proposition

Spring deals you won’t believe

Digital | Website | Social Media

Radio

The Results​

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percent

YoY sales grew by 27% (on top of the 25% delivered in 2018)

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percent

YoY profit grew by 28% (on top of the 10% delivered in 2018)

The most successful spring sales promotion in Bradfords’ history