Good Eggs were tasked with getting more people to fly to Australia with Qantas for business
In a highly competitive market, we needed to find an insightful, engaging and single-minded way to show business travellers why they should fly with Qantas
Despite the prevalence of Travel Management Companies in making corporate bookings, many business travellers were still choosing their preferred airline
Business Travellers weren’t booking based on one factor alone e.g. price, service, flight times
The primary motivations for any business traveller were to arrive feeling ready and for their business aboard to be a success
We’ll do our job, you do yours.
YoY uplift in business purpose bookings
More premium cabin bookings led to increase in profit per booking