Good Eggs were tasked with getting more people to fly to Australia with Qantas for business

The Challenge​

In a highly competitive market, we needed to find an insightful, engaging and single-minded way to show business travellers why they should fly with Qantas

The Insights

Despite the prevalence of Travel Management Companies in making corporate bookings, many business travellers were still choosing their preferred airline

Business Travellers weren’t booking based on one factor alone e.g. price, service, flight times

The primary motivations for any business traveller were to arrive feeling ready and for their business aboard to be a success

The Proposition

We’ll do our job, you do yours.

The Results​

+ 0 %

YoY uplift in business purpose bookings

More premium cabin bookings led to increase in profit per booking