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Good Eggs were tasked with creating and delivering
Qantas UK’s biggest integrated campaign of the year
The Challenge
Get people who have already decided to fly to Australia to see friends or family to fly with Qantas
The Insights
We didn’t need to sell the destination but focus on answering the all important ‘why Qantas’?
Competitors were relying on destination imagery to create a sense of engagement rather than tapping into the emotion of flying to see friends and family
No one was successfully managing to combine product proof points and motivation to travel
The Proposition
A million reasons to go, one way to fly
Tube Panels / OOH
Previous
Next
Press
Digital
The Results
All passenger booking targets were met
Uplift in premium economy bookings drove YoY revenue increase
Creative testing out-performed benchmarks for fixation and engagement