Good Eggs were tasked with developing a multi-country campaign to drive sales on Father’s Day; one of the most competitive retail moments of the year

The Challenge​

Cut through the noise on Father’s Day to drive sales

The Insights

Given the products were swimmers for Father & Son, it was primarily Mums we needed to target

Father’s Day presented an opportunity for the brand to dial into the emotion of the Father/Son relationship; while still selling product!

Tom and Teddy could talk with an authenticity that few others could on Father’s Day

The Proposition

Cut from the same cloth

We all love that special relationship between Father & Son; the chip and the old block, the boss and his little helper. So celebrate this Father’s Day with matching swimwear that like them is truly cut from the same cloth.

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YoY sales in the UK

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YoY sales in the US

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YoY sales in Australia