Good Eggs were tasked with developing a fully integrated campaign to get more people investing for good

The Challenge​

We needed to show our audience they could have it all; the ability to invest exclusively in positive environmental, social and cultural companies and competitive financial returns

The Insights

Research showed an increasing desire from investors for ethical investment opportunities

But many investors believed they had to compromise on their returns

Triodos’ competitors claimed to be investing ethically but many were simply excluding the ‘bad’ not positively seeking out the good

The Proposition

Follow your heart, use your head, Triodos Bank

The Results​

+ 0 %

Over-delivery on our funds-in target

+ 0 %

Increase in accounts opened by existing Triodos Bank customers

+ 0 %

Above our new to bank applications target