Department of Health to help over 125,000 people
in the South West to quit smoking.
Client: Smoke Free South West
family members in the South West to quit.
British Medical Journal ‘Hard hitting’ imagery no longer cuts through
Family is the strongest trigger for a South West audience
All the things you’ll never experience.
Out of home
Be There Tomorrow delivered significant shifts in awareness of the dangers of tobacco among smokers and non-smokers in the South West, with 215,000 more people now aware that smoking kills half of all smokers early. 480,000 smokers recalled seeing, hearing or reading about the campaign. 1 in 3 smokers among our key target audience of smokers with young families took a positive step towards quitting.