Brand re-fresh, including new look & feel, revamped customer comms, brochureware, and web redesign
The brief:
GB Liners is a fourth generation family business, providing removal, storage and logistics services across the UK and Europe. The business had grown significantly in recent years but there was a strong feeling the brand had failed to keep pace. Worse still, the brand was actually betraying the quality of the product, people and service offering that was second to none.
The solution:
We created a new proposition for GB Liners based on the simple truth that what people care about most when moving home of office is that someone will take as much care with their belongings as they would their own:
YOUR HOME IS PRECIOUS.
WE’LL TAKE CARE OF IT.
This gave rise to beautiful, simple and differentiated look and feel that came to life across every aspect of the business.
We created a miniaturised brand world for GB Liners to bring to life the care and attention they pay to every move,
home or business, big or small
We reskinned their website to ensure their ‘shop window’ properly reflected the strength and quality of the brand
The result:
GB Liners’ business growth (across all service-lines) has been exponential:
2021 to 2022 saw the business achieve a record 243% increase in profit
