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Raise awareness of the dangers of smoking to inspire family members in the South West to quit.
British Medical Journal
Nielsen
All the things you’ll never experience.
Be There Tomorrow delivered significant shifts in awareness of the dangers of tobacco among smokers and non-smokers in the South West, with 215,000 more people now aware that smoking kills half of all smokers early. 480,000 smokers recalled seeing, hearing or reading about the campaign. 1 in 3 smokers among our key target audience of smokers with young families took a positive step towards quitting.