Action Net Zero, a CIC, came to us looking to launch their brand aimed at helping consumers and businesses better contribute to a net zero future by 2030. Faced with a lots of different barriers to action (perceived complexity, cost, doubts over the ability to one person or business to make a difference), we needed to develop a simple, compelling and intuitive brand.
We started with a clear and compelling brand proposition that went on to inform every aspect of the brand from core identity, look and feel, tone of voice and brand guidelines:
We created an intuitive and responsive website, ensuring the navigation was clear based on audience (consumer or business) and category (food, waste, energy, transport, nature):
We developed easy-to-use guides, tools, tutorials and company finders to help people make well informed and easy decisions to act. We also created a suite of comms material across social media, partner media, ATL advertising (OOH and radio) and eDMs to drive people online.
Results
Over 6m target consumers reached in first year
Over 100k website engagements
Over 5k unique actions taken