Action Net Zero, a CIC, came to us looking to launch their brand aimed at helping consumers and businesses better contribute to a net zero future by 2030. Faced with a lots of different barriers to action (perceived complexity, cost, doubts over the ability to one person or business to make a difference), we needed to develop a simple, compelling and intuitive brand.
We started with a clear and compelling brand proposition that went on to inform every aspect of the brand from core identity, look and feel, tone of voice and brand guidelines:
We created an intuitive and responsive website, ensuring the navigation was clear based on audience (consumer or business) and category (food, waste, energy, transport, nature):
We developed easy-to-use guides, tools, tutorials and company finders to help people make well informed and easy decisions to act. We also created a suite of comms material across social media, partner media, ATL advertising (OOH and radio) and eDMs to drive people online.