RailOnline
Bet Trainline wish they could say that… https://wearegoodeggs.co.uk/wp-content/uploads/2024/01/RailOnlineStation.mp4 Rail Online came to us with a big, bold ambition; to take on Trainline and become the go-to booking destination for rail travellers in the UK. Combining primary research, secondary research and a workshop with the Rail Online team, we developed a three-pronged strategy that: 1 – Leveraged […]
A1 Drinks
Think African – Drink African A1 were looking to launch their new Mixer product into the highly competitive UK drinks market. Having already launched A1 Fruit Water in South Africa and with aspirations to launch A1 Juice products into other markets, it was clear a job needed to be done to create one, unified, distinctive […]
risr/
risr/ technology to enable every ambition Fry-IT, one of the world’s leading e-assessment and lifelong learning businesses, had grown hugely during the pandemic. While the business was performing strongly, the board felt that the brand was failing to keep pace and not truly reflecting the quality of the products, services and people it was supposed […]
1% for the planet
We’ve joined 1% for the planet We’re thrilled to now be a business member of 1% for the planet®. It’s fundamentally very simple: moving forward, 1% of our sales revenue will go directly towards supporting initiatives fighting climate change. It’s not revelatory to say that climate change is something that needs a collective response and […]
GB Liners
GB Liners https://wearegoodeggs.co.uk/wp-content/uploads/2022/07/moving-hands.mp4 Brand re-fresh, including new look & feel, revamped customer comms, brochureware, and web redesign The brief: GB Liners is a fourth generation family business, providing removal, storage and logistics services across the UK and Europe. The business had grown significantly in recent years but there was a strong feeling the brand had […]
Action Net Zero
Action Net Zero Action Net Zero, a CIC, came to us looking to launch their brand aimed at helping consumers and businesses better contribute to a net zero future by 2030. Faced with a lots of different barriers to action (perceived complexity, cost, doubts over the ability to one person or business to make a […]
Bradfords Building Supplies
Bradfords Building Supplies Spring 2022 Spring – and more specifically, landscaping season – represents Bradfords’ most important commercial moment of the calendar year. And after years of back to back growth, market-leading loyalty & retention schemes, game-changing commercial partnerships, category-defining sustainability initiatives and an ever broadening customer base that includes both trade and DIY audiences, […]
Riverford Organic Farmers
Riverford Organic Farmers In a fast-growing and fiercely competitive veg box category, Riverford faced a challenge; Despite being the true pioneers of the organic veg movement in the UK, they were being caught up and imitated – thanks in no small part to the pandemic which had turbo-charged both demand and competition. Riverford came to […]
Qantas Airways
Qantas Getting a profitable bum on an aircraft seat isn’t easy (even when your destination is Australia); competition is fierce and people’s motivations to buy and fly are different. The Qantas marketing calendar is packed and varied, with campaigns targeting everything from once in a lifetime holidays and family reunions to business trips and tourist […]
Triodos Bank
Triodos Bank Ethical Banking; a term that meant a lot to pioneers of sustainable living but was either confusing or meant little to a more mainstream audience. Our job was to help people understand and seek out a better way to bank; one that’s good for you and the world around you. So we created […]